Apps for flexibility, collaboration and feedback
The Institute of Internal Communications recently published an e-book on internal communication trends in 2016.
Following Graham’s win at the ICon Awards for Best Digital Innovator, they asked him to share his thoughts on digital advancement. Here’s what he had to say…
"As memories of the recession grow more distant, we have been seeing more investment by clients in both internal and external communication, and digital has been at the heart of this.
The rapid pace of digital change means both IC generalists and technology specialists are feeling the pressure to keep up to date with developments.
Fast-moving technology is also making it more challenging for organisations to choose the right channels, and we are definitely seeing more companies coming to us for advice on the technical and creative digital solution that will best deliver their IC vision or concept.
It is clear that more of our clients are introducing collaboration apps such as Microsoft’s Lync, 37 Signals’ Basecamp and Slack. These are particularly useful for communications within a team – collaborating on a project; keeping lines of communication open and working; and achieving a positive end result.
It can be a complex and costly business to incorporate new tools and functionality into existing infrastructure. The easier the integration process, the more cost-effective the implementation, and the more straightforward it will be to gain senior management approval.
I believe this is one of the reasons why products such as Lync are currently gaining popularity; because it works within Microsoft, and it can be easy to integrate into an organisation’s workflow. Apps such as Slack are gaining popularity because they enable organisations to integrate with other third party applications like Twitter, so that everything can feed into one central hub.
Two other key priorities for clients are ensuring effective two-way communication and the gathering of data to ensure robust decision-making; clients are increasingly seeking to tackle these through innovative digital solutions. We recently developed an app that made it possible for a global business to replicate the information-gathering potential of a particular event in a number of different territories. The event was repeated in nine countries, and the app enabled employee feedback to be gathered digitally, stored centrally and undergo an accurate and in-depth analysis. Something simply not possible a few years ago.
I would expect the ascendancy of collaboration apps to be a theme in 2016, along with continuing innovation in involving all employees – however remote – and in analysing their feedback to make best use of their knowledge and maximise engagement."
This article was published in the Institute of Internal Communcations 'Where's Internal Communication Headed? Expert views on IC trends for 2016' pubication. You can view or download the publication in the link below.