software engineering recruitment video
We were asked by Tesco Bank to produce a software engineering recruitment video which highlighted the advantages of working for them, diluting the financial sector’s stuffy reputation and to illustrate that in fact Tesco Bank has a lot of the benefits of any other tech company, with a relaxed working environment and attractive benefits as well as flexible hours. The end result was an award-winning recruitment video at the s1 Recruitment Awards for Best Recruitment Video!
Our creative approach was to showcase Tesco Bank’s working relationship with its employees, their flexible working scheme which differentiates them from other financial institutions, smart office spaces and the challenging yet interesting work, as well as the tangible results of personal developments. For the sake of a more compelling and streamlined video, we followed four employees through a typical day. Using the theme of connectivity and collaboration, we used each person to highlight a different benefit to working at Tesco Bank. One colleague, for instance, described how he benefited from the company’s work-from-home scheme to mitigate a long commute from Ayr, whereas another went over the tangible results that employees can see from their work when seeing their software used by the wider public.
We filmed the final programme over three days in Edinburgh. Our filming schedule included interviews and filming various activities at a number of locations to show a full days’ schedule for four people. Editing took place in our in-house 4k edit suites where branded motion graphics and music were added.