The advantages of a corporate explainer video

The advantages of a corporate explainer video

A corporate explainer video is exactly as it sounds – a video that businesses can use to explain exactly what they’re all about. It can be helpful when building brand awareness and helping customers to make informed buying decisions.

The video can be animated, graphic-lead or include interviews with key employees. The idea behind a video of this nature is to showcase your business or brand, what it’s all about and why your audience should buy from you.

Want to find out what goes in to producing a video? Read our behind the scenes blog.

Let’s explore some of the advantages a corporate explainer video can have for your business.


In a study by Wyzowl (2018) it was found that 72% of people would rather use a video to learn about a product or service in comparison to text.

A corporate explainer video should be short, snappy and straight to the point. It’s the perfect way to explain your company or brand in a matter of seconds…or a few short minutes.

It is often the case that your market is saturated, or your audience is constantly being sold to and simply doesn’t have the time to digest everything. Make it easy for them. Condense your message into bitesize chunks and use a corporate explainer video to sell your business.


Are you heading out to lots of networking events or pitches? Having a short corporate explainer video can be great when you’re on the go to avoid carrying lots of marketing materials.

A video that explains what your company or brand is all about can also be easily shared. If you meet someone new and want to follow up, send them this clip to quickly explain who you are and what you do. The recipient is much more likely to watch a video than read through pages of copy.


You open up more channel opportunities when you use video in your business. According to Hubspot (2018), 54% of consumers want to see more video content from a brand or business they support.

A corporate explainer video can be uploaded to your website homepage, social media, shared via email and uploaded to video-based channels such as YouTube.

By uploading to more channels, you increase visibility of your brand or business to new audiences helping you gain a greater reach too.

To read more about the benefits of videos, check out our blog on the benefits of video marketing.

It’s clear that corporate explainer videos can have many benefits, no matter the subject or industry. Video is a powerful communication tool and should be used to your advantage in business.

Interested in finding out more about video production and how this can benefit your business? Get in touch with the 20/20 Productions team today.

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The advantages of a corporate explainer video
Written by Dylan Groat

Editor at 20/20 Productions

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