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Guide to digital signage content creation

Guide to digital signage content creation

Need a helping hand with your digital signage content creation? You may have the best AV setup, but without amazing digital signage content creation, this could just turn out to be a wasted investment.

Digital signage offers the best opportunity to engage customers or employees, get clear messages across quickly, and stand out amongst a sea of competitors. Using the right digital signage content could mean making that extra sale, increasing interest in your brand, or engaging employees.

There is so much that you can do with your digital signage content creation - take a look at some of our best tips to get the most out of your digital signage...


It might sound obvious, but digital signage is supposed to deliver messages.

Because you can easily edit and upload information to these signs, the temptation can often be to overcrowd and clutter them.

But over-messaging totally defeats the point of digital signage! The idea is to increase engagement with visually exciting screens – not reduce it by overwhelming people resulting in disinterest.

Want some tips about what to include on your signage? Check out our tips on digital signage design.

Choose a select set of key messages - as few as possible per slide. That way, it will be much easier for your audiences to engage with your call to action – you will see a higher uptake if you ask less of your audience!


A key benefit of digital signage vs. traditional signs is that you can captivate your audience with moving images. Think about the last time you were at an event, or even walking down the high street - were you more captivated by the signs or advertisements with moving images, or  static ones? We’re willing to bet it’s the former!

If you work with a great videographer, why not work with them to create standout mini-films? You can overlay text or graphics to visually communicate your message.

Need some assistance? Learn more about our video production services.

Film is a versatile medium - try using beautiful bespoke animated videos that amuse and engage passers-by. Embrace the medium by using moving images on your screen.


The last thing you want is for your digital content to be boring! Work with your brand colours to add a splash of colour to your digital screens – use bright and enticing colour schemes to entice your viewers.

By adding a good splash of colour, you guarantee yourself that added bit of standout. For example, check out these lovely digital displays we created for a recent IOIC event. We used that shocking pink colour to grab the crowd’s attention – and it worked!

Digital screens can be really exciting and engaging – it’s important to have the right equipment, but even more important is getting the content spot on. That way you can increase your visibility and buy-in from the people you need to connect with most.


Looking for amazing digital signage content creation, screen hire, digital signage technology, set-up management and remote or on-site support? Get in touch with us today!

Want to know more, ask the experts...

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Guide to digital signage content creation
Written by Graham Gilhooley

Senior Creative at 20/20 Productions

20/20 Productions Europe Ltd
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