What is Homelessness?

Our brief was to deliver a video to highlight people’s unrealistic perceptions of homelessness in Scotland and turn those perceptions on their head, by delivering uncomfortable facts and encourage the realisation that homelessness could affect anyone. 

We worked with the existing Cyrenians brand, drawing inspiration from the loose brushstrokes of the logo typeface we developed an illustration style which highlighted the crucial points of the message and charity. We catered for as many demographics as possible within the artwork bringing the ‘people’ aspect of the charity to the forefront of this video. Humanising the data allowed the viewer to empathise with the message as well as respond emotionally to the facts and figures that might otherwise be hard to digest.

The video will be used as part of a bigger campaign in creating awareness, and will be shown on large screens at iconic locations around Scotland!


"We have been incredibly impressed by the level of professionalism and creativity displayed by the team at 20/20. From the first ideas discussion, to the final output of the animation, we felt confident in the team’s knowledge of our brand, organisation, and overall goal.


Working with them has been a delight and we look forward to collaborating on future projects with them."

Jade Skinner, Marketing and Communications Manager at Cyrenians


Find out what our clients think

20/20 Productions Europe Ltd
181 Pleasance
Edinburgh, EH8 9RU, UK
t: +44 (0) 131 668 2020

Registered Office: 181 Pleasance
Edinburgh, EH8 9RU, UK

Registered in Scotland No: 127480

Proud to be Inverstors In People Proud to be Inverstors In Young People Proud to be part of the Living Wage Foundation Proud to be part of the Institute of Internal Communications Proud to be part of Edinburgh Rugby Business Club

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20/20 Productions
350 Townsend Street
Suite 425
San Francisco, CA 94107, USA
t: +1 415 546 2020
f: +1 415 546 2025

British American Business Council - North California GlobalScot British Benevolent Society

Registered Address:
Z0/Z0 DMCC, Unit No: 2350
DMCC Business Centre, Level No 1
Jewellery & Gemplex 3,
Dubai, United Arab Emirates

Company Registered & Licenced as a FREEZONE Company under the Rules & Regulations of DMCCA

International Live Events Association GlobalScot British Business Group