The Annual GPCA Forum has cemented its reputation as the foremost gathering for chemical industry leaders in the Arabian Gulf region and has earned international recognition as an important global forum for the exchange of ideas and networking – this year it opened its doors to over 2,000 delegates from 623 companies from 49 countries!
Held over three days and spanning three conference halls, four five-star hotels and an outdoor dining arena, this event comprised of plenary and workshop sessions, an exhibition, masterclasses, hospitality suites, registration area, GPCA TV studio, media centre, business centre zone and two gala dinners.
Along with the technical support package for the overall event, sourcing and managing suppliers and filming all the activities as well as interviews, we also, based on the theme of the forum, designed a custom-built media wall along with digital signage monitors placed around all four venues. The media wall housed numerous monitors displaying agendas, videos, a feed from the conference app as well as social media platforms all delivered via our Smoke Signal product, which could be updated in real time from our Edinburgh office if required!
Our creative team also delivered a spectacular opening piece to the proceedings, a curtain raiser like no other - ‘A Look into the Future’! In this special broadcast, a live presenter on stage interviewed a leading academic from the future, via what appeared to be a live stream from the year 2070! We explored what the future would look like and how the chemical industry will contribute to getting there, exploring some of the innovations and initiatives from the industry that will shape the future.