Helping Britain Blossom film
Did you know it takes five trees to make an orchard? Everyone at 20/20 learnt just that when working with Heineken on their newest initiative – Helping Britain Blossom.
Heineken wanted to do something for the community and help people come together. So they teamed up with the Urban Orchard Project and the Bulmer Foundation, to start up urban community orchards all across the country. 20/20 Productions helped out with a lot of the exciting launches over the past three months.
We organised a photo and film shoot to explore an orchard near Kings Cross and sat down with Heineken and Urban Orchard Project representatives to encourage colleagues to get involved. As ingenious as these orchards are at utilising spaces for greenery in city environments, it was definitely not the most audio-friendly shoot with a train depot next door, a popular flight path overhead, and busy factories all around, but our determination got us through and we delivered a great video.
To supplement the launch film, we created a quirky animation with the cheerful HBB branding as a call to action for colleagues to #getfruity on social media. This was so successful that we were asked to rework it for external use as well.
We also joined celebrity ambassador Ashley Banjo on the external launch of the project, and filmed behind the scenes as human trees took over London’s iconic locations.
With our roots firmly in this project, we are excited to see what we can do next with Heineken to help Britain Blossom.