Delivering "Why" App
Following positive reaction to an event we produced for Standard Life's Senior Leadership community in May 2013, the decision was taken to invite everyone from across the organisation to take part.
The event had utilised various unique devices, such as custom-made, write-on white cubes, blank books and flip charts, to capture information from the audience, and Standard Life was keen to ensure that all employees got the chance to enjoy the immersive experience created for the leadership community.
We were asked to devise a similarly effective solution that could be easily transported worldwide to capture what's important to their employees.
Our biggest challenge... to avoid losing the experience of the original event in the translation to digital.
Our solution... to create a bespoke application that was in line with the original event experience and interactivity, as far as was possible.
The Delivering "Why" App engaged employees in different topics and invited them to answer some big questions.
Used by more than 4,000 employees worldwide to capture their thoughts on the future, we'd say it's been a huge success.