6 ways to perfect your internal communications plan

6 ways to perfect your internal communications plan

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6 ways to perfect your internal communications plan

An internal communications plan is vital to the smooth running of any business. Keeping employees engaged and invested in your company will significantly improve your bottom line, but this is where so many businesses let themselves down. According to Gallup, only 13 percent of employees worldwide believe their leaders are effective communicators.

Here’s our advice for turning this around and perfecting your internal communications plan:

1. Research

Do your research. Find out who your employees are and how they consume information. What ways of communicating are available to you and how are others doing it? All of these questions are important when embarking on your internal communications plan.

2. Plan

You wouldn’t embark on a new project without planning it out first: internal communications should be no different. Make a plan and stick to it – don’t let it slip throughout the year because this will only impact your employees (and your organisation) negatively. Review your plan and make sure you have the resources in place to see it through, without meeting stumbling blocks along the way.

3. Collaborate

Get the whole company involved. Yes, senior management will need to lead, but you can really engage with teams by getting their buy-in and involvement. Give junior members of the company a role and make sure they know how it effects the company. Got a difficult member of a team that doesn’t want to ‘fit in’? Offer them an internal comms role where they can have a say on its direction.

4. Engage

Use new and interesting ways of delivering your message. Video is the perfect example of this. Do you have a new business announcement to make? Communicate that in an engaging way with a short film. The more interesting the medium (and the content) the more likely employees are to watch it and take in the information.

5. Survey

Ask your employees what they like and what they don’t like about how they are being communicated with. A poor internal communications plan is as bad, if not worse, than having none at all. A survey can be conducted via an online poll, or at the end of a company-wide meeting with an anonymous ballot box.

6. Learn

There is no point in making decisions on internal comms if you don’t then measure the results and act on them. After the survey is complete, take on those results and make thought-out changes. Your employees will absolutely thank you in the long-run by being more invested in the company and therefore more productive.

The truth is, poor internal communications is costing your business. A recent study from Ultimate Software revealed that 75% of employees would stay longer at an organisation where they were listened to and had their concerns addressed. Let today be the day you make a decision and improve those communications for the benefit of your business.

Looking for ways of improving your internal communications next year? Read our 2018 internal communications best practice blog.

Want to know more, ask the experts...

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6 ways to perfect your internal communications plan
Written by Alastair Scott

Managing Director at 20/20 Productions

20/20 Productions Europe Ltd
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