How a virtual reality experience can enhance your event

How a virtual reality experience can enhance your event

Virtual reality (VR) experiences have taken off as one of the most popular experiential trends in the last few years. The augmented and virtual reality market is currently worth an estimated $20.4 billion, a figure set to grow to $192.7 billion by 2022.

Providing a new element to the world of events that can excite, inspire and entertain attendees, a VR experience can truly transform an event for organisers and attendees. In addition, given 50% of current VR users are aged between 20-39, adopting virtual reality experiences at your next event could help you attract a new audience.

Let’s take a look at ways in which you can use a virtual reality experience at your next event.

Allow audiences to virtually attend events

One great benefit of virtual reality is that your event attendees don’t even have to be in the room with you. If holding events in more than one location, VR can be used to make attendees feel like they are all together in one room.

Using virtual reality in this way means that a key speaker can be in one location, while your attendees can be in another. This use of virtual reality works perfectly when your organisation has remote workers or multiple office locations around the globe.

Give a virtual tour

Event organisers can use virtual reality to immerse attendees in given situations, for example a virtual tour of a factory floor.

Are you looking to showcase what happens behind the scenes at your organisation to some key stakeholders? Virtual reality could be the answer. By providing virtual tours, you can give your audience the chance to look at the factory tour themselves without needing to step foot in a different building. 

Showcase a new product

Developing a new product and want to gain feedback from your stakeholders ahead of final production? Virtual reality can be used at conferences or exhibitions to provide product demonstrations even if the final product isn’t quite ready.

With the help of virtual reality, you can take large pieces of equipment anywhere and let event audiences see the products for themselves. By utilising 3D technology, you will be able to give a real sense for the product, without having to have the actual product on-site with you. 

Have fun!

If you want to add a new element to an internal communications event with employees from throughout the company, then virtual reality might be the solution. It’s great for adding that fun element to your event. 

It doesn’t need to be all ‘work’!

Adding some headsets to the break-out room can give your delegates a chance to unwind on a secluded beach or thrill seek on a high-speed rollercoaster one minute, then be straight back to the conference the next.

 At 20/20 Productions, we have over 29 years’ experience in managing, designing and producing events (take a look at some our latest work). Immersing ourselves in the event industry we keep on top of all of the latest trends and technology advancements (read our blog on the best new event tech) to ensure our client’s events are the best they can be.


Would you like to discuss the requirements for your next event with our expert team? Get in touch today, we’d love to chat!


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How a virtual reality experience can enhance your event
Written by Dave Morris

Producer at 20/20 Productions

20/20 Productions Europe Ltd
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