Top tips for capturing great video

Top tips for capturing great video

Video is a fantastic tool for communication in your business (read about the importance of corporate film production), but how do you go about capturing great video?

So many of us now carry a mini film studio in our pockets with 78% of all adults owning a smartphone. A recent survey even found that 61% of smartphone users use theirs predominantly for the camera, while only 41% use it primarily for making phone calls.

We know video is an important business tool, and we all have the device needed to make them, but what is it about video that makes it great and how can you capture it?

Let us take you through our top tips for capturing great video DIY style…


First up, know what you’re filming and why you’re filming it. To capture great video, you need to know what the purpose of the film is, what there is to film and how you’re going to do it. It’s important to ask all of these questions right from the start so that when you get to the finished video, it’s everything you hoped it would be.

Check out our handy guide to developing a video production brief.


Having the right equipment is essential if you want to capture great video. While your smartphone can do a lot of things, there is also some useful kit you can invest in in order to do more.

If you plan on doing a lot of filming, investing in the right equipment, whether that’s tri-pods, gimbles, lighting or extra cameras – it will be worth it!


Filming in a dark environment can have a huge impact on the quality of your video. To avoid a grainy or dim look to your video, choose a bright or well-lit area where you can control the lighting levels – this will give it a higher quality and make it look more professional. Think about your back and front lighting of the subject, avoid creating too much shadow on faces to allow the viewers to connect with the people on screen, unless It’s for stylistic purposes.

If you can’t determine the light situation of the environment, invest in some lighting to help you out. A good LED lighting kit could transform your video from a low-budget, low-quality disaster to an award-winning short film!


If you’re planning on filming interviews or dialogue you should ensure the audio is clear.

Your viewers want to be able to hear and understand what’s going on in your video, so audio is key. Use microphones to get the best sound - you can get lots of different kinds, including tie clip or booms. To capture the clearest audio put the microphone as close to the subject as possible.

Consider the background noise that might be apparent in your filming location too and avoid filming in places that will be too noisy. 


You don’t want the background to attract more attention than your film’s subject, so avoid distractions by using a clean background.

Avoid, where possible, filming in front of mirrors or windows, as this could result in unwanted reflections. 


There is nothing worse than getting in to an edit and realising you don’t have all the footage you need. That’s why when you’re on a shoot or doing any filming, you should always capture slightly more footage than you have on your shot list. You can always cut out certain aspects, but once the filming is done it’s a lot harder to get more!

When you get to the edit, give yourself more footage to choose from by filming from different angles, this will help with editorial cuts and create a more engaging video. Keep the camera running slightly longer when capturing scenery shots to allow the editor to play around with ins and outs. When filming more than one person, for example in an interview, you can also film both the interviewer and interviewee. A two-camera setup is ideal in this situation, this would deliver a more natural flow to the final programme and also a more dynamic edit.


Once you’ve captured the video footage, you’ll need to edit the final version before it goes anywhere. Whether that’s adding an opening sequence, inserting subtitles or including a soundtrack, you’ll need the right editing software, such as Final Cut Pro, Adobe Premiere Pro, iMovie or Avid which are all industry standard.  


While it’s great to be able to capture video on your own, sometimes you need to call in the experts to get it right.

Our team of experienced video producers at 20/20 Productions understand how to capture great video and get the most out of your budget for your communication projects. We invest in the best tech to meet your video needs.

Want to discuss your requirements for capturing great video? Get in touch with our expert team today.

Want to know more, ask the experts...

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Top tips for capturing great video
Written by Dylan Groat

Editor at 20/20 Productions

20/20 Productions Europe Ltd
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