Our client aims to surpass the size and quality of each preceding event, the 12th GPCA Annual Forum was no different, presenting us with an opportunity to exercise our creative flair.
Held over three days and spanning three conference halls, three five-star hotels and an outdoor dining arena, this event comprised of plenary and workshop sessions, an exhibition, hospitality suites, registration area, business centre zone and two gala dinners. Our objective was to guarantee a smooth-running event and create innovative and creative platforms for all communications.
Along with the technical support package for the overall event, sourcing and managing suppliers and filming all the activities, over the years we have introduced a number of additional mechanisms, such as our Smoke Signal product, to ensure a cohesive, innovative approach to the challenges of communicating with such a large, wide-spread and diverse audience.
Over the past three years, our creative team have evolved the Curtain Raiser – a key element of this event – to become a spectacular opening piece to the proceedings. Incorporating many of the latest techniques in animation, we created a piece that highlighted the change and forward thinking of the petrochemical industry and the world in general.