Standard Life
'Business. And some' Website

Often, when you’re developing an innovative product or initiative for a client, requirements can shift a fair bit. This is certainly true of the 'Business. And some' website developed for Standard Life but when the end product is so successful, we wouldn’t have it any other way! Standard Life asked us to help bring to life their brand campaign aimed at SMEs within the UK.

Created to be an informative microsite, and also serving as landing page for a wider social media campaign, the site informed visitors of the value of the ‘Business. And some’ initiative, targeting users specifically to download a custom-designed report, which gave in-depth information on the finer points of the campaign.

To make the message clear and engaging, we also produced a series of short 'round table' films, edited to serve as collateral for the social media campaign. Shot against the stunning backdrop of Edinburgh Castle, these engaging discussions featured industry experts talking about empowering innovation, people and communities, leaving viewers wanting to find out more.

"20/20 always go above and beyond the brief and that was definitely the case with our ‘Business. And some’ campaign. They helped us bring our brand research report to life through an engaging digital platform and content – adapting to meet our specific requirements and providing their invaluable design and production expertise along the way."

Lynsey Boyd
Marketing Communications Manager, Standard Life

To find out more yourself, visit
businessandsome.co.uk.

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