CRW Conference 2016
We love a challenge, so when Standard Life asked if we were up for helping them repeat one of their trademark successful events, using the same presenters and audience but somehow adding a fresh new look and feel to it – well of course we said yes.
The CRW conference is an annual one-day event, where 800 of Standard Life's internal staff descend on the Edinburgh International Conference Centre. They're used to something a little bit special – so expectations were high.
The successful first event, held in April 2015, set the benchmark for standards but there was one little difference about the February 2016 version – we only had 3 weeks’ notice from start to finish. No pressure!
So what did we do? We provided and set up equipment, set and staging, graphical material, technical support and our delegate registration product 'DelegateManager™'.
Then as our show-stopper special feature, we came up with a unique magazine TV show format.
"CRW Today" featured a Paxman-inspired main presenter who hosted the programme, led group discussions and held Question Time-style live interviews with executives and the audience.
Speaker presentations were beamed in as on-location news reports, broadcast ‘live’ on a main screen. They went down a storm - all of them pre-recorded green-screen inserts, with a live and edgy feel. They all had something special about them, but our favourite was Head of Digital Strategy reporting live from the Arctic, surrounded by icy glaciers and the odd polar bear prowling in the background!
"Once again 20/20 Productions has delivered a high quality service within a challenging timeframe. Their professionalism, insight and support at this headline event were indispensable".
Carole Kerr, Head of Marketing Optimisation, Standard Life