Lifetime Allowance Film
Pensions and changes to how and when you can access your money – and the consequences – have been pretty high profile recently. And it affects us all, so when Standard Life, the UK's leading pension provider, was keen to explain the latest legislation in a more interesting way to its current and potential customers, we were all ears.
Working with the team at 60 Watt advertising, we created an animated film, with voiceover, which cuts through the jargon to the very heart of the subject. In easy-to-understand, digestible chunks, the film explains the challenges that pension holders might face in the coming years and provides solid, neutral advice.
The team created this film in Adobe After Effects, with original assets produced in Adobe Illustrator. Initial storyboarding meant our clients were able to see specific imagery before the heavyweight animation got going. The process included the opportunity for regular 24/7 feedback through our online review channel. Our clients love this service, as they can view and comment on project progress wherever they are - whatever the time.
Standard Life launched the programme recently, and viewer feedback has been extremely positive, with "clear", "concise" and "stylish" being some of the adjectives used to describe it.